One of the most common graphic design jobs is multimedia design. If you explore graphic design career options in this field there are a few skills you might need to develop. A multimedia designer uses art, sound, and design skills to create video, audio, and animated images. They produce sketches, plans, scale models, or drawings. Multimedia designers are responsible for designing props, sets, and costumes, directing set assistants on design interpretations, and advising on other areas of technical production such as lighting and sound to ensure the production set closely resembles their designs.
Web designers play a key role in the development of a website, creating the pages, layout, and graphics for web pages. Web designers also design and develop the navigation design and structure of a site. A web designer must also make decisions regarding what content is included on a web page, where graphics, content, navigation, etc. are placed, and ensure continuity from one web page to the next. The requirements of a web designer job involve skill and training in computer graphics, graphic design, and the latest computer and Internet technology.
A logo is a sketched or graphically designed symbol arranged in a unique way, with distinct colors, shapes, and designs to represent a company, product, organization, agency, or service. A logo is more than just a graphic symbol; it is a brand identity image of a company or product. A logo is a tangible concept that provides a company with a visual image, and that promotes recognition by consumers. Companies spend a lot of money updating and implementing logos in order to appear modern and innovative.
Creative/art directors are in charge of a creative team that produces artwork to be displayed on television, billboards, the Internet, or in magazines. Some would consider them to be advertising graphic design jobs, because they work hand in hand with marketing. A creative team usually consists of graphic designers, artists, photographers, copywriters, and a production staff. Art directors ensure that each member of the creative team completes their work on time and to the client’s satisfaction. Although most of an art director’s time is spent performing supervisory and administrative work, advanced training in graphic design is still required as art directors often do some of the artwork and designing themselves.
A layout artist designs the structure and layout of images and text in a pleasing format for printed media. This can include magazine work, brochures, flyers, books, CD booklets, and posters. Layout artists are responsible for ensuring that images are arranged in a way that is pleasing to the eye, and directs the reader in the right flow or direction. These skills can be well learned by anyone by pursuing graphic designing courses.